‘Til Death
Hot Topic
The Hot Topic kids of the early-mid 2000s may be grown up and getting married, but they haven’t lost their edge. That’s why Hot Topic is crashing into the wedding scene with the ‘Til Death bridal collection to make sure their weddings are anything but traditional.
New York Bridal Crashin’ Week
To launch our bridal line, we’re headed to the runway. Hot Topic crashes New York Bridal Fashion Week disguised as a high-end bridal label, with a collection of seemingly traditional gowns. But when the models hit the runway, each dress is ripped, slashed, or stripped to unveil the real designs underneath and the true label behind it all: Hot Topic.
After crashing the runway, Hot Topic’s new bridal collection drops online and in-store.
We’ll also release out-of-homes in locations where people may be searching for their wedding dress.
The Alt-Altar
Hot Topic opens a wedding chapel in the unconventional wedding capital of the world: Las Vegas.
We’re filming and photographing each ceremony at the Alt-Altar to post on our socials and spread the hardcore love.
‘Til Death Do Us Pinterest
Planning a wedding is hard enough, but it’s even harder when what you’re looking for isn’t the norm. That’s why Hot Topic is creating a shoppable Pinterest board to put all your untraditional wedding inspo in one place.
Bold Bridal Makeup Filter
No look is complete without the right makeup. On TikTok, Hot Topic partners with makeup artist Mykie to share alternative bridal makeup tutorials using real-time AR makeup map filters. These filters overlay contour, liner, and highlight guides directly onto users’ faces, making it easy to recreate the looks on screen in real life.
Punk Rocks
Zales
Hot Topic teams up with Zales to create an engagement ring that brings the punk to any proposal.
Rock Down the Aisle
This year at Warped Tour, we're not just sponsoring your festival fit-checks. We're sponsoring love. Hot Topic is making ultimate alt wedding dreams come true by finding one lucky couple in the crowd to say "I Do" onstage by the power vested in Oli Sykes, the lead singer of rock band Bring Me the Horizon.
Afterlife of the Party
The ‘Til Death Wedding Reception Collection
Everyone knows the wedding reception is when the real party starts, but we want couples to celebrate love while staying true to their sound. So, Hot Topic is turning wedding receptions up a notch by teaming up with alternative singers and bands to put a twist on classic wedding songs.