Give It Your Some
Fitbit
“No pain, no gain?” No thanks. Gen Z and Millennials are officially over the idea that to be fit you have to give it your all. That’s why Fitbit is here to say give hustle culture a rest, it’s time to give it your some.
The Coworking Workout Space
With a full-time job, who has the time — or energy — to hit the gym? That’s why Fitbit is creating a shared, flexible office environment with things like desk treadmills, yoga-ball chairs, and under-desk ellipticals, so you can put a little workout into your workday.
The Gym Reaper
AI Assistant
Gym memberships are notoriously hard to cancel. Fitbit’s new AI assistant is designed to do the heavy lifting by simplifying the cancellation process. Just provide your name and membership info, then The Gym Reaper will handle any calls, letters, or emails to cancel your membership.
American Average Warrior
In this spoof TikTok competition of “American Ninja Warrior,” we’re finding America’s most average, everyday kind of warrior.
Just Give It Your Some
For Gen Z and Millennials, playing Just Dance on the Wii was one of the best ways to give it your some. We’re partnering with Nintendo to bring that low-key energy back through interactive Just Dance digital boards in cities across the U.S.
Viral TikTok creator The Fitness Marshall, known for his easy-to-follow dance workouts, will bring these boards to life by dancing with passersby and sharing the fun with his 3.8 million followers.
The Workout From Home Set
Let’s be real, athleisure is more “leisure” than “ath” for most people. So, Fitbit is designing a comfort-first workout set that’s perfect for lounging — and maybe the occasional lunge during an ad break.